HCS Media Buy Data Codebook

Data Types: Tracker

Temporal Features: Continuous

Metadata / Data: Metadata

Primary Unit of Analysis: County, Media Campaign

Counties: Wave 1 and Wave 2 County Data

Study Component: Media Buy

Primary Data Purpose: Fidelity and Evaluation and Reach Tracking

Topics: Communication Campaign

Data and Resources

• Metadata HCS Media Buy Data Codebook.pdfPDF
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Additional Info

Field	Value
Author	CHRR at The Ohio State University
Last Updated	March 5, 2026, 16:45 (UTC)
Created	October 24, 2025, 13:26 (UTC)